Aug 10



I did a keynote talk to Creative Bath recently and I thought I’d post the video for you all. It was a unique format where I covered six topics for 10 minutes each. I spoke for six minutes and then took four minutes of questions. The topics where …

  1. What’s worked for me
  2. The 4-day week at Treehouse
  3. How we run the Team at Treehouse
  4. My failures
  5. My daily routine
  6. Venture capital
  7. KPIs and Dashboards

An outline of the talk is below the video embed. If you can’t see the video, watch it here on Vimeo.

  1. Treehouse
    1. Launched Aug 2010
    2. 12,000+ students
    3. $3,000,000+ revenue
    4. 55 full-time people
    5. Main office in Orlando
  2. Talk
    1. What’s worked for me
      1. Naive Optimism
      2. Friendly and Honest
      3. Physically meeting people
      4. Credibility
      5. Recurring revenue products
      6. Personal brand
    2. 4-Day Week
      1. Since 2006
      2. 32 hours
      3. Full salaries
      4. 19 days holiday
      5. $5,000 budget setup
      6. 1-month paid sabbatical every 3 years
      7. Paid Lunch
      8. iPhone contracts
      9. Pension match up to 6% 
    3. Running our Team
      1. Campfire campfirenow.com
      2. Quarterly meetups
      3. Trello trello.com
      4. GTM & Skype gotomeeting.com
      5. Team Gantt teamgantt.com
      6. Google Appsgoogle.com/apps
      7. TriNet trinet.com
      8. Weekly video updates from me vimeo.com
    4. Failures
      1. FlightDeck
        1. Pricing model wrong
        2. Bad at sales
        3. Not scalable
      2. Amigo
        1. Didn’t know how to build a market
        2. No capital to do marketing
    5. My Daily Routine
      1. 4:54 AM - Wake up
      2. 5:00 AM - Snack
      3. 5:10 AM - 5:30 AM - Trello
      4. 5:30 - 7:00 AM - Road map in Team Gantt
      5. 7:00 - 7:30 AM - Coffee with fam
      6. 7:30 - 9:00 AM - Get ready
      7. 9:00 - 9:30 AM - Crank through todos
      8. 9:30 - 11:00 AM - Gym
      9. 11:00 AM - 12:00 PM - Meet with Alan
      10. 12:00 - 12:30 PM - Lunch
      11. 12:30 - 3:30 PM - Crank through todos or do meetings
      12. 3:30 - 4:00 PM - Product meeting
      13. 4:00 - 6:00 PM - Finish more todos or meetings
      14. 6:00 - 7:00 PM - Kids to bed
      15. 7:00 - 10:00 PM - Hang with Gill
      16. 10:00 PM - Bed
    6. Venture Capital
      1. Read Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist
        1. http://amazon.com/Venture-Deals-Smarter-Lawyer-Capitalist/dp/0470929820
        2. Understand the numbers
      2. Get profitable first
      3. Don’t take money from anyone
      4. Get one ‘ambassador’
    7. Dashboards
      1. Decide KPIs
      2. Who’s responsible
      3. Get buy-in
      4. Build the tools to record KPI data
        1. Your database 
        2. From the beginning
      5. Build a simple Dashboard
        1. Simple red/green light format
      6. Hold Team Leaders accountable
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35 Notes

  1. boompah reblogged this from ryanleecarson and added:
    some amazing insite into Ryan’s life...it. It’s interesting
  2. collegeimprovements reblogged this from ryanleecarson
  3. tyronbache reblogged this from ryanleecarson
  4. arunbansal reblogged this from ryanleecarson
  5. art176 reblogged this from ryanleecarson
  6. alexgoldbergs reblogged this from ryanleecarson and added:
    published many reblogs from Ryan Carson’s blog (founder...Treehouse). Though Ryan is not...
  7. justinjacksoncanada reblogged this from ryanleecarson
  8. joshlong reblogged this from ryanleecarson and added:
    best talks I’ve heard
  9. ryanleecarson posted this

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